The state of Guanajuato has solidified its position as the epicenter of automotive investment in the Bajío region, standing out for its remarkable ability to attract foreign investments. In 2024, the region experienced significant growth, reaching nearly 2 billion dollars in investments, a considerable portion of which was directed towards the transition to electromobility. This momentum has translated into new projects that not only boost the automotive industry but also foster technological innovation and strengthen regional infrastructure.
The expansion of the automotive industry in Guanajuato is not limited to the volume of capital invested; it also translates into job creation and the construction of new industrial spaces. With a total of 4,865 direct jobs generated and over 360,000 square meters of industrial facilities built, the state continues to enhance its competitiveness and ability to meet the growing demand within this sector.
A key factor driving this growth is Guanajuato’s prominent commitment to electromobility, an area that has seen a notable increase in projects. The state has attracted investments for the manufacturing of electric vehicles and related components, which not only benefit the automotive sector but also position the region as a key player in Mexico’s energy transition.
Guanajuato’s advanced infrastructure, skilled workforce, and strategic location have made it a preferred destination for companies in the sector, especially those looking to capitalize on the advantages of nearshoring. Proximity to other industrial hubs and access to world-class logistics infrastructure are factors that further enhance Guanajuato’s competitiveness as one of the most attractive destinations for automotive and electromobility investment in Mexico.
With a favorable outlook, Guanajuato continues to establish itself as a key driver of the automotive industry and technological innovation in Mexico, further consolidating its relevance both nationally and internationally.
Source: Guanajuato, the leader of the Bajio in foreign investment
